(McCune, KS) A farmer’s wife wears many hats, but this Kansas girl has donned a helmet to help support the troops while her husband is deployed. Cherie Schenker, who owns Schenker Family Farms along with her husband Kevin, has joined forces with one of the largest troop support organizations in the country...
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Contributed By Rich Musgrave
Insufficient knowledge of the marketplace and of your competition are two of the biggest stumbling blocks to business success. Awareness of your target market and your competition will help you create an effective business plan, lay the groundwork for a sound marketing plan, and succeed.
Define your customer. In order to...
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Contributed by Richard Musgrave
Know how to avoid common pitfalls
In your early years of business, no matter how careful or knowledgeable you are, mistakes happen. Still, if you heed voices of experience, you can dodge many common missteps. Here are six mistakes that new business owners make frequently – and some advice about how...
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Submitted By Rich Musgrave
The ultimate goal of marketing is to make selling non-essential. Get to know the five “P”s of marketing: Product, Price, Place, Promotion, and Positioning. Use them to create a marketing strategy and to make selling a lot easier.
Product
If you’re in business, you’re in business to sell a product or service, be...
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After months of research you’ve found paradise. It’s a small southern town with an entire population less
than your current neighborhood. Crime is low, the schools are good you have even found a great deal on the perfect home for your family. Your spouse’s job will be a 30 minute commute to a nearby “big...
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Submitted by Rich Musgrave
We live in a relentlessly competitive world. The daily pressure to work ‘better, cheaper and faster’ can make even talented business owners and entrepreneurs lose sight of first principles.
As you cope with the decisions and details of running your business, focus on the fundamentals!
Regardless of the type of business...
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